Cultural potential of a human civilization is inexhaustible. Initially the person is characterized by aspiration to excellence, huge creative potential, sensual emotionality, inquisitiveness and creative activity. In combination with intellectual opportunities of highly organized intellect of Homo sapiens, all these qualities allow the society to reproduce, improve and continuously expand own artificial cultural environment. The culture unites stable forms of human activity in its most different manifestations, including all types and ways of human self-expression and self-cognition, as well as skills and abilities accumulated by the person and the whole society. In the most general sense the system of social culture includes all rather widespread types of creative activity of the person, expressed in reproduction of various intellectual, ethical, aesthetic and economic products and achievements.

The contents and structure of social culture dynamically expand. As the time flows new or modified phenomena, values and standards become its structural components. Unfortunately, the cultural sphere is often subject to influence of mass distribution of doubtful or obviously socially harmful trends. The majority of the society members seek for personal liberty, individualism, selfish originality and self-affirmation. Therefore, sometimes, ideological grains of anarchy and nihilism, getting into the soil of subjective ambition of representatives of separate social groups, become popular and even fashionable phenomena, the perverted truth or substitutive values. Such processes often find a way to the mass consciousness by stereotypic parasitizing on the evolutionary – conventional values, for example, democracy and liberalism.

In this regard, progressive researches in the field of culture and art (considering especially close connection of these spheres of human activity with the social outlook) are undoubtedly an important contribution to the development of collective intelligence and public morality. The potential of social culture is formed by evolutionary accumulation of experience of public relations. Therefore circumstances under which such experience is formed of factors favorable for social progress act as the undoubted benefit.

Mission of the journal "GISAP: Culturology, Sports and Art History" is to be one of alternative and open ways of publication of author's studies in the field Culturology, Art History, theory and practice of physical culture and sports. It is also a source of distribution of the advanced knowledge about factors of comprehensive intellectual, moral, creative and physical development of the person.

The journal is focused on publication of original creative studies of scientists from around the world based on innovative and progressive approaches of authors to problems under study. In this context "GISAP: Culturology, Sports and Art History" seeks for the greatest possible promotion of the progress of Culturology, Art History, theory and practice of physical culture and sports and the related public knowledge.

Materials with expert confirmation of high scientific quality and creative originality are published in the journal. This circumstance predetermines our intention to publish "live" materials with comprehensive author's ideas and specifics of self-expression. We publish reports capable to enrich the reader's scientific outlook with new approaches, concepts, thoughts and views on various matters of Culturology, Art History, theory and practice of physical culture and sports.

The journal is absolutely democratic and open for social interaction. During the selection of materials for publication we don't use formal qualification-based requirements or other restrictive factors. Works of a talented student and a prominent scientist can be both published in the journal. The main selection criteria: the author's originality, novelty, literacy and scientific reasonability (together it all characterizes the "scientific value" of the report).

Original studies of representatives of various countries and cultures can be published in the magazine. At the same time to ensure availability of reports for representatives of the international scientific community (where English is a traditional mechanism of international communication) English is set as the dominating language of presentation of reports.

Main materials can be published in the journal in other widespread (acknowledged as widespread) languages of international communication and also in other languages providing their understanding for a wide range of persons. In such cases materials must be accompanied by extended summaries (abstracts) in English.

The International Academy of Science and Higher Education and the open international expert community of the GISAP project sincerely hope that the journal "GISAP: Culturology, Sports and Art History" (taking into account the declared principles of its publication) will promote the development of related branches of science, mutual enrichment of national scientific schools of various countries with knowledge and experience, international ties and scientific cooperation in Culturology, Art History, theory and practice of physical culture and sports